The Carolina Jazz Ensemble
Industry
Luxury Entertainment
Live Music
My Role
Creative Direction, UX Design - research, IA, wireframing & prototyping
Deliverables
Sitemap, Wireframes, Prototype, Visual Design
Tools
Figma, Squarespace
The Carolina Jazz Ensemble performs at high-end corporate events, weddings, and international venues — including Expo 2025 Osaka. Despite their caliber and reputation, they had no dedicated website. The ensemble needed to establish itself as its own premium brand, separate from founder Riley Rae's personal artist site — giving the group a distinct identity and a home that belonged to them alone.
The challenge was not just building a site. It was building one that instantly communicated prestige, artistry, and professionalism — competing visually with the venues and events they perform at, and making it easy for potential clients to explore the ensemble and request bookings.
The final website gives the Carolina Jazz Ensemble a dedicated digital home that reflects the professionalism of the group and supports future growth.
It establishes a scalable foundation for Phase 2, which will include a complete brand identity and logo redesign, coming soon!
Highlights
Designed and developed a responsive website from concept to launch
Created a premium digital experience tailored to luxury event clients
Improved how the ensemble communicates its services and story online
Continuing the partnership with a Phase 2 brand identity project
"I had been trying to build this website on my own for over a year and kept getting stuck. Once I started working with Andrew, we accomplished more in two weeks than I had managed in an entire year. He genuinely cared — not just checking a project off his list. The final result exceeded my expectations, and I'm proud to share it with the world."
Riley Rae
Founder, Carolina Jazz Ensemble