Carolina Jazz Ensemble
The Carolina Jazz Ensemble is a modern jazz collective that creates sophisticated live music experiences for luxury hotels, corporate events, destination weddings, private celebrations, and cultural performances. Their music blends timeless jazz with contemporary soul, funk, and R&B influences to create memorable experiences for every audience.
Working closely with the client, I designed and developed a responsive website featuring elegant visuals, clear content organization, and a streamlined booking experience—creating a strong foundation for the ensemble's continued growth.
Luxury Entertainment, Live Music
Creative Direction, UX Design - research, IA, wireframing & prototyping
Sitemap, Wireframes, Prototype, Visual Design
Figma, Squarespace
The Carolina Jazz Ensemble had previously been represented within the founder's personal artist website, making it difficult to position the ensemble as its own premium brand.
The new website needed to establish a dedicated online presence that clearly communicated the group's professionalism, showcased their performances, and made it easy for potential clients to learn about their services and request booking information.
The experience also needed to support multiple audiences, including luxury hotels, corporate events, destination weddings, private celebrations, educational programs, and international cultural performances.
Audited competitor sites, mapped audience expectations, and defined the positioning gap between where the ensemble was and where they needed to be digitally.
The website was designed from the ground up to position the Carolina Jazz Ensemble as a premium entertainment brand. Inspired by luxury hospitality and editorial design, the experience emphasizes elegant typography, immersive imagery, and intentional spacing to create a polished first impression for event planners, venues, and private clients.
Rather than simply presenting information, the site was organized to tell the ensemble's story—from who they are and what they offer to how they perform and where they've appeared. Clear navigation, focused messaging, and strategically placed calls to action help visitors confidently move toward booking an event.
Because live music is best experienced visually, the media experience became a central part of the website. Dedicated pages for performances, videos, and photography allow prospective clients to experience the ensemble before making an inquiry, helping build confidence and showcase the atmosphere they create.
The final website gives The Carolina Jazz Ensemble a dedicated digital home that reflects the professionalism of the group and supports future growth. It establishes a scalable foundation for Phase 2, which will include a complete brand identity and logo redesign.
Highlights
"I had been trying to build this website on my own for over a year and kept getting stuck. Once I started working with Andrew, we accomplished more in two weeks than I had managed in an entire year. He genuinely cared — not just checking a project off his list. The final result exceeded my expectations, and I'm proud to share it with the world."
Riley Rae
Founder, Carolina Jazz Ensemble