Challenge
The initial version of the app (V1), developed by a third-party agency, received poor user feedback from users and internal teams:
- The app was not optimized for iOS or Android platforms.
- The "Savings" section suffered from low engagement and unclear navigation.
- An "Activities" feature was missing but highly requested.
- The app's design was outdated and no longer aligned with the new website branding.
These issues led to poor usability, reduced redemptions, and limited user engagement.
