Aspire by Grand Solmar
Aspire is a luxury travel membership program from Solmar Hotels & Resorts, offering members access to exclusive benefits, preferred rates, and resort experiences across Grand Solmar properties.
Hospitality & Travel
Luxury Membership Program
UX/UI Designer
UX/UI Design, Interaction Design, Prototyping
Adobe XD
I was tasked with designing the program's digital entry point—giving existing members quick access to their accounts while introducing prospective members to the value of Aspire. The experience needed to balance utility with the aspirational feel of the brand, using the destinations themselves to help tell the story.
The Aspire experience needed to serve two audiences with different goals. Existing members needed a fast path to sign in and access their travel benefits, while prospective members needed enough context to understand what Aspire offered and why the membership was valuable.
Quickly sign in, access membership information, and begin exploring travel options.
Understand the membership, explore its benefits, and experience the positioning of the program.
The experience was organized around three priorities: give returning members immediate access to their accounts, make the membership program easier to understand, and use immersive destination content to reinforce the value of Aspire.
Rather than separating utility from brand storytelling, the design brought both together—allowing members to move quickly while creating opportunities to discover benefits, destinations, and experiences along the way.
Returning members needed a clear path into Aspire without the experience feeling like a traditional account portal.
Member sign-in was placed directly within an immersive resort hero, providing immediate access while establishing the premium character of the program from the first interaction. Rotating destination imagery and subtle interaction cues encouraged members to continue exploring beyond sign-in.
Aspire's value extends beyond discounts and benefits—it is rooted in the destinations and experiences available to its members.
Large-scale resort photography and experience-focused content were used throughout the page to create a stronger emotional connection to the program. Rather than presenting Aspire as a list of features, the design helped members visualize the travel experiences their membership could unlock.
Aspire offered multiple membership tiers and levels, each with its own set of benefits.
Presenting everything at once would have created a long, difficult-to-scan experience.I designed a progressive navigation pattern that allowed members to first select their membership category and then choose the appropriate level to reveal only the information relevant to them.
This reduced the amount of content displayed at any one time while giving members a clearer way to understand and compare their benefits.
Travel is inherently visual, so destination photography became an important part of the discovery experience.
An interactive gallery allowed members to browse Grand Solmar properties and resort experiences without leaving the page. Selecting an image opened a larger view, creating a more immersive way to explore the destinations while keeping the overall experience simple and focused.
The final concept brought account access, membership education, benefit exploration, and destination storytelling into a single experience designed around the needs of Aspire members.
The approved Phase 1 design established a digital foundation for the program—balancing the practical needs of returning members with the premium, aspirational experience expected from the Grand Solmar brand.