Aspire by Grand Solmar
Aspire is a luxury travel membership program from Solmar Hotels & Resorts, offering members access to exclusive benefits, preferred rates, and resort experiences across Grand Solmar properties.
I was tasked with designing the program's digital entry point—giving existing members quick access to their accounts while introducing prospective members to the value of Aspire. The experience needed to balance utility with the aspirational feel of the brand, using the destinations themselves to help tell the story.
Hospitality & Travel
Luxury Membership Program
UX/UI Designer
UX/UI Design, Interaction Design, Prototyping
Adobe XD
The Aspire experience needed to serve two audiences with different goals. Existing members needed a fast path to sign in and access their travel benefits, while prospective members needed enough context to understand what Aspire offered and why the membership was valuable.
Quickly sign in, access membership information, and begin exploring travel options.
Understand the membership, explore its benefits, and experience the positioning of the program.
The experience was organized around three priorities: give returning members immediate access, make membership benefits easier to understand, and use immersive destination content to reinforce the value of Aspire.
Member sign-in was placed directly within an immersive resort hero, giving returning members immediate account access while establishing the premium character of Aspire from the first interaction.
Large-scale destination photography continued throughout the experience, helping connect membership benefits with the resorts and travel experiences members could actually enjoy.
Aspire offered multiple membership tiers and levels, each with its own set of benefits. Presenting everything at once would have created a long, difficult-to-scan experience.
I designed a progressive navigation pattern that allowed members to select their membership category and level, revealing only the benefits relevant to them.
An interactive gallery gave members a more immersive way to explore Grand Solmar properties and resort experiences without leaving the page.
The approved Phase 1 concept brought account access, membership education, benefit exploration, and destination storytelling into a single experience—balancing the practical needs of returning members with the premium, aspirational character of the Grand Solmar brand.