My son posing in parking lot in a home made costume of Sponge Bob Square Pants
An animated gif of a logo mark animating into view over a photoshoot image of a pair of Jordan's on a corner of concrete steps
Sushi Tacos platter on red Valentine's theme background
A poster glued to a brick wall, announcing a grand opening for a barbershop.
Poster promoting TR Getaways with the tagline 'Save. Travel. Earn. Repeat.' featuring images of a woman sipping a drink by sunset, breakfast tray, woman relaxing by pool, golf hole with ball, airplane in flight, and a car driving, with contact info and website for Total Rewards.
A close up shot of a sports jersey with a customized parody of the Phoenix Suns logo with type set as "Scrubs".
An illustration of the ASU Sun Devil head with the word "Scrubs" replacing the teeth.
A photo of my homemade Minecraft Steve costume for my 8 year old son made from cardboard and printed skins
A man holding a large poster for a car show, covering his top half while standing in front of a shed wall
15th birthday invitation and inserts- peacock and gold theme
A black food truck parked by a building displaying a logo for Buzz Balls brand.
A photo of an intricate folded highschool graduation invitation design
Photo of myself posing with my son in his homemade purple minion costume, in our home
An animated gif of a birthday invitation created to mimic a Super Mario Brothers game.
A photo of my paper skull mask created from Wintercroft template
Label designs for a sports drink displaying 3 flavor labels on a light backdrop.
A 3d model of a Monte Carlo NHRA funnycar created in 3D Max
A three-quarter rendering showing a designed and skeleton of a bobled created in 3dmax.
Design Process
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Discovery & Research

Audited competitor sites, mapped audience expectations, and defined the positioning gap between where the ensemble was and where they needed to be digitally.

  • Interviewed the ensemble director to surface goals, tone preferences, and target clientele
  • Audited 8+ competitor jazz and live-music sites across the luxury event market
  • Identified that premium buyers prioritize venue credentials and testimonials over detailed bios
  • Defined two primary user types: wedding planners and corporate event coordinators

Information Architecture

Organized the site to tell the ensemble's story — from who they are and what they offer, to how they perform and where they've appeared — with each section earning the next scroll.
  • Built a sitemap in Figma covering all pages and content hierarchy
  • Structured the homepage as a narrative scroll: Hero → Credentials → Repertoire → Configurations → Story → Proof → CTA
  • Created dedicated pages for media, videos, and gallery so prospective clients could experience the ensemble before making an inquiry
  • Mapped content types to conversion stages: awareness, credibility, desire, action

Wireframing & Prototyping

Lo-fi wireframes in Figma established layout logic and content hierarchy. A mid-fi prototype was reviewed with the client before any visual design began.
  • Created lo-fi wireframes for all page sections in Figma
  • Annotated layout decisions — especially CTA placement and image/text rhythm
  • Built a clickable mid-fi prototype to walk the client through the user journey
  • Iterated on the ensemble configurations section after client feedback on tier naming

Visual design

Inspired by luxury hospitality and editorial design, the visual language emphasizes elegant typography, immersive imagery, and intentional spacing — creating a polished first impression for event planners, venues, and private clients.
  • Drew references from luxury hospitality branding and editorial publications to establish the aesthetic direction
  • Chose a near-black ground with deep charcoal sections to evoke a jazz venue environment
  • Used the ensemble's existing performance photography as the primary design element throughout
  • Selected italic serif headlines for artistic sophistication paired with clean sans-serif body copy

HonorHealth

Bringing HonorHealth’s brand to life

Event poster on an easel on sidewalk in front of a brick building

HonorHealth

Bringing HonorHealth’s brand to life

A top view of the cover and inside pages of a diabetes booklet, cover shows a doctor with patient
An animated gif of a tv screen on a wall showing a few screen designs for patients and staff
A flyer design on a dark background showing both front and back side of flyer.
A tri-fold brocure design displayed on a white marble countertop.
Testimonial

""I had been trying to build this website on my own for over a year and kept getting stuck. Once I started working with Andrew, we accomplished more in two weeks than I had managed in an entire year. He genuinely cared — not just checking a project off his list. The final result exceeded my expectations, and I'm proud to share it with the world.""

Riley Rae

Founder, Carolina Jazz Ensemble